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We build
your story
and make yourself
heard

To intercept your target audience you need to tell them who you are, what you do and what’s authentic about you. We are here to simplify your life and build your story together and then promote it to the right audience by exploiting, every time, the most appropriate channel of communication.

To intercept your target audience you need to tell them who you are, what you do and what’s authentic about you. We are here to simplify your life and build your story together and then promote it to the right audience by exploiting, every time, the most appropriate channel of communication.

Who

Our source professions (art direction, copywriting, directing, front end developing, graphic design, journalism, photography, video production, webmastering) merged into amedia content lab called 56 Factory through random collaboration.

The lab called 56 Factory is a place where results happen by sharing points of view that turn into ideas. Our approach starts from craftmanship and translates into digital or analog media content made from the sum of our professionalism.

And, BOUM, there comes the right result for your own needs.

The people portrayed in the pictures are our starting lineup. While a network of specialized figures that help with their own knowledge is a ongoing process us in order to build the right tailored content for our customers.

  • Francesco Nencini Content Designer + Project Manager
  • Elena Cattaneo Journalist
  • Enea Barbetta Copywriter, Web Developer
  • Ivan Galloppa Graphic Designer
  • Giovanni Innamorato Front End Designer

The basic ingredients of the world surrounding me always had to with the power of images, the meaning of words and the sound of music.

These are the elements I cultivated while traveling with my family and especially my journalist father who always taught me to look around and be curious. While my great professional Maestro taught me later how to become a Director and tell stories to an audience.

As a Commercial Film Director, I had the opportunity to shoot award-winning commercials by working in challenging agency and multinational client environments.

When I founded 56 Factory in 2008 we were producing industrial films and videos for corporate events. Then came the growth of web content and in fact my constant search for developing new ways of telling stories through images and words now means helping small and medium-sized enterprises to find their voice and communicate to their audiences on different medias.

Some call it Content Design, Social Media Management or Media Content Production but the truth is that I never stopped assembling pictures with words, and sounds. And that I am always ready to listen to your stories in order to BUILD YOUR AUTHENTIC STORY AND MAKE YOURSELF HEARD.

The basic ingredients of the world surrounding me always had to with the power of images, the meaning of words and the sound of music.

These are the elements I cultivated while traveling with my family and especially my journalist father who always taught me to look around and be curious. While my great professional Maestro taught me later how to become a Director and tell stories to an audience.

As a Commercial Film Director, I had the opportunity to shoot award-winning commercials by working in challenging agency and multinational client environments.

When I founded 56 Factory in 2008 we were producing industrial films and videos for corporate events. Then came the growth of web content and in fact my constant search for developing new ways of telling stories through images and words now means helping small and medium-sized enterprises to find their voice and communicate to their audiences on different medias.

Some call it Content Design, Social Media Management or Media Content Production but the truth is that I never stopped assembling pictures with words, and sounds. And that I am always ready to listen to your stories in order to BUILD YOUR AUTHENTIC STORY AND MAKE YOURSELF HEARD.

I like to think about design through the objects that fill even the smaller gestures of our everyday life and not only through the iconic objects exposed in museums around the world. 
With this approach, I write about products, interior design and architecture from a number of years. After a degree in Architecture, I started to work in an architect’s studio in Florence and writing for design magazines at the same time. And decided that the world of papers was my call.

After working for many magazines at Mondadori Publishing, I went back to freelancing in 2013 and opened my personal blog. At the same time, I am still writing for CasaFacile, Donna Moderna, Starbene, Icon Design, DCasa e Interni as a contributing editor.

The strong tackings in the publishing business after the digital revolution was in fact an opportunity for me to add new skills to my journalist work. Which translated in creating media content for social networks and company blogs in the architecture and design sectors.

I like to think about design through the objects that fill even the smaller gestures of our everyday life and not only through the iconic objects exposed in museums around the world. 
With this approach, I write about products, interior design and architecture from a number of years. After a degree in Architecture, I started to work in an architect’s studio in Florence and writing for design magazines at the same time. And decided that the world of papers was my call.

After working for many magazines at Mondadori Publishing, I went back to freelancing in 2013 and opened my personal blog. At the same time, I am still writing for CasaFacile, Donna Moderna, Starbene, Icon Design, DCasa e Interni as a contributing editor.

The strong tackings in the publishing business after the digital revolution was in fact an opportunity for me to add new skills to my journalist work. Which translated in creating media content for social networks and company blogs in the architecture and design sectors.

During a career and training of over twenty years, I have always been inspired by a great curiosity that has led me towards the most diverse paths.

I started working as a copywriter, developing the communication strategies of major national and multinational companies. My interests in start-ups and innovation have given the motivation to obtain a Master in Business Administration at the Milan Polytechnic.

These studies, together with a long experience with clients in banking, led me to specialize in copywriting for the financial and institutional sector.

In the meantime, after starting an academic career in computer science, I became a full stack developer, creating applications and web apps for customers in Italy, UK and Asia. This union of creativity and technical skills allows me to provide the client with a complete web-based solution from every point of view.

My latest love are Javascript frameworks like VueJS, and I’m studying in depth the possibilities of their integration with backend framework like Laravel.

During a career and training of over twenty years, I have always been inspired by a great curiosity that has led me towards the most diverse paths.

I started working as a copywriter, developing the communication strategies of major national and multinational companies. My interests in start-ups and innovation have given the motivation to obtain a Master in Business Administration at the Milan Polytechnic.

These studies, together with a long experience with clients in banking, led me to specialize in copywriting for the financial and institutional sector.

In the meantime, after starting an academic career in computer science, I became a full stack developer, creating applications and web apps for customers in Italy, UK and Asia. This union of creativity and technical skills allows me to provide the client with a complete web-based solution from every point of view.

My latest love are Javascript frameworks like VueJS, and I’m studying in depth the possibilities of their integration with backend framework like Laravel.

My way of dealing with work and life comes from a fantastic mix between a rational balance and a pinch of madness. I am an Art Director and graphic designer with over twenty years experience in communication agencies, also as an external consultant.

My expertise covers every type of media. I have a preference for classic adv, below the line and brand identity. I’m the author of award-winning communication campaigns with outdoor and indoor declination. I personally follow the customers and take care of every aspect of the communication.

From the coordinated image to the billboards, from the exhibitors to the adv pages to the folders, from the brochures to the smallest gadgets, I love to manage all the works, from the creative phase to the executive one, post production and photo editing included.

Thanks to a consolidated experience, I have a deep knowledge of the productive aspects and the world of printing. I collaborated with photoliths and production departments, interacting directly with technicians and operators.

But work and creativity are not my only passions. I’ve always loved sports, part of me since I was a child. Passionate about technology, I use without problems different tools related to my profession, be they analog or digital.

My way of dealing with work and life comes from a fantastic mix between a rational balance and a pinch of madness. I am an Art Director and graphic designer with over twenty years experience in communication agencies, also as an external consultant.

My expertise covers every type of media. I have a preference for classic adv, below the line and brand identity. I’m the author of award-winning communication campaigns with outdoor and indoor declination. I personally follow the customers and take care of every aspect of the communication.

From the coordinated image to the billboards, from the exhibitors to the adv pages to the folders, from the brochures to the smallest gadgets, I love to manage all the works, from the creative phase to the executive one, post production and photo editing included.

Thanks to a consolidated experience, I have a deep knowledge of the productive aspects and the world of printing. I collaborated with photoliths and production departments, interacting directly with technicians and operators.

But work and creativity are not my only passions. I’ve always loved sports, part of me since I was a child. Passionate about technology, I use without problems different tools related to my profession, be they analog or digital.

My love for drawing pencil art lead me to obtain a degree in Design at the Polytechnic of Bari. During my academic experience I learned to watch the world through the designer’s glasses. I imagine how to improve the world and things to a purely aesthetic and functional point of view.

I studied modern art, design and product development processes, using the most important tools for graphic design and 3D. Just a year later, wandering among mini tutorials on YouTube I discovered web design and my very professional vocation.

Obviously, my background in design did nothing but stamp the thing. I immediately began to study as a self-taught enthusiast, and within a year I got a master’s degree in web design.

I’ve worked for 3 years as an external employee for a couple of agencies. During my professional experience I joined a development team for themes on WordPress, becoming in just one year Elite team on the world’s most important creative marketplace: ThemeForest.

In the following two years, given the volume of knowledge acquired, I decided to free myself from every constraint and started to work as a freelancer.

Today, with 6 years of experience in web development, I work for Italian and non-Italian agencies. I take care of every aspect of the project from concept to design to publication. I never stop learning new things.

I love traveling, cinema, astronomy, sport, new technologies, everything that is art and, of course, design.

My love for drawing pencil art lead me to obtain a degree in Design at the Polytechnic of Bari. During my academic experience I learned to watch the world through the designer’s glasses. I imagine how to improve the world and things to a purely aesthetic and functional point of view.

I studied modern art, design and product development processes, using the most important tools for graphic design and 3D. Just a year later, wandering among mini tutorials on YouTube I discovered web design and my very professional vocation.

Obviously, my background in design did nothing but stamp the thing. I immediately began to study as a self-taught enthusiast, and within a year I got a master’s degree in web design.

I’ve worked for 3 years as an external employee for a couple of agencies. During my professional experience I joined a development team for themes on WordPress, becoming in just one year Elite team on the world’s most important creative marketplace: ThemeForest.

In the following two years, given the volume of knowledge acquired, I decided to free myself from every constraint and started to work as a freelancer.

Today, with 6 years of experience in web development, I work for Italian and non-Italian agencies. I take care of every aspect of the project from concept to design to publication. I never stop learning new things.

I love traveling, cinema, astronomy, sport, new technologies, everything that is art and, of course, design.

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56 Factory
Media Content Production
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